The Demery Jayne International brand was established in the U.S. in 2019. Its core business will be the production of apparel under the registered Demery Jayne Collection trademark. The first collection will be called Translusence and will be marketed first in the U.S., followed by Europe and the rest of the world. The production will essentially be a high-level lingerie and swimwear line, both in terms of the materials and its creation with coordinated components and accessories. The production will be held in Italy to create high-end products from excellent workmanship.